WTA Power To Inspire

WTA – Womens Tennis Association – Brand Identity – ingredient™

The WTA worked closely with us to fully rebrand their organisation. An entirely new and confident brand identity was created that allowed global partners, venues and sponsors to work with a graphic toolkit & guidelines that aided consistency across all territories, platforms and events. 

Shaquille Dayes-Knight (Exvee) and ingredient™ created a brand concept called the ‘Power to Inspire’, where we complimented the physical and mental power of the game with flourishes of light effects that represent the ‘spark’ of inspiration. 

Working in conjunction with ingredient™, we were proud to be commissioned to design the WTA Martina Navratilova doubles Trophy and the WTA World No1 singles & doubles Trophy.