UEFA Europa League

UEFA Europa League – Brand Identity – ingredient™

THE UEFA Europa League is an annual European footbTHE UEFA Europa League is an annual European football competition that has been running since 1971. Clubs qualify for the competition based on their performance in their national leagues and cup competitions. 

Founder and Head Designer of Exvee, Shaquille Dayes-Knight, in partnership with ingredient™ worked closely with UEFA developing the brand concept & identity for the new competition (previously the UEFA Cup) since 2013. 

We created a full on & off-screen package, as well as the UEFA Europa League Final brand packages that are used by broadcasters and sponsors globally. 

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UEL Torino airport lobby entrance

UEL Torino in studio

UEL Torino studio camera shot

UEL Warsaw tunnel exit

UEL Warsaw city banners

UEL Warsaw city promotion

UEL Warsaw city billboard

UEL Warsaw airport signage

UEL Warsaw legacy hallway

UEL Warsaw stadium signage

UEL Torino city promotion

UEL heritage wall

UEL player area tunnel

UEL Torino perimeter boards